Digital Marketing

From long time, we have been hearing a word or I can say a concept "Digital Marketing". But, there are few questions like What this term actually means? What it contains? How to learn it? and many more questions people asking about, and lot of people still have ignorance about it, they still have little bit of Confusion and doubts regarding this.

Would you like to take a look on What,How,Where of Digital Marketing? Then let's go for it...

Marketing of any product or service using any digital platform or technology (Internet) is simply a Digital Marketing. Now a days, Digital Marketing is a fastest growing platform for service and products.

 It has been seen drastic development in digital marketing from last two decades due to evolution in Digital Technology.

Digital Marketing is becoming more popular and the main reason behind is, people spend more and more time on digital gadgets and devices.

As people are using digital devices and internet, it became so easier for producers to campaign their products and services for consumers and this is so convenient and simple.

There are many types of Digital Marketing such as Social Media Marketing (SMM), Search Engine Optimization (SEO), Email Marketing, Content Marketing, Search Engine Marketing (SEM),Influencer Marketing, Mobile Marketing,etc.
Let's see one by one.

1. Social Media Marketing (SMM)-
There are various social media platforms such as Facebook, Instagram, Pinterest, WhatsApp and  other platforms gives chance to connect directly with consumers and it provides convenient way of marketing.


2. Search Engine Optimization (SEO)-
Search Engine Optimization is just enhancing your site ranking in organic search results on various search engines such as Google, Yahoo,bing,etc. Main aim of SEO tool is to help customer to find your products and services on web search. It also offers free advertising of Website or Blog.


3. Email Marketing-
Email Marketing involves sending advertisements,schemes, product information and notifications to large number of people using electronic mail. Email Marketing is widely used tool for product and services marketing globally.


4. Content Marketing-
Content Marketing is simply creation of knowledgeable content such as Articles, Videos regarding products and services on Online platforms such as Blog, YouTube to attract customers to enhance business.


5. Search Engine Marketing (SEM)-
Search Engine Marketing is simply a digital marketing tool to increase visibility of website or blog on search engine by organic traffic or paid traffic.


6. Influencer Marketing-
Influencer Marketing Promotion of any product or service with the help of social media Influencers to their audience on social media platforms like YouTube.


7. Mobile Marketing-
Mobile Marketing involves SMS advertising, promotion email and app advertising, as it targets specific audience.

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